A change in the upsale display method on the e-commerce website of a health product store chain has resulted in a significant increase in return on ad spend (ROAS). The new method has increased ROAS by 2 times, providing a promising outlook for the store’s future revenue.

The upsale display method is a common technique used by e-commerce websites to encourage customers to purchase more products. However, the previous method used by the health product store chain was not yielding the desired results. The company decided to experiment with a new method that would increase the effectiveness of the upsale display, resulting in a significant boost in ROAS.

The success of the new upsale display method has caught the attention of other e-commerce businesses, as it provides valuable insights into how small changes in marketing techniques can lead to significant improvements in revenue. The health product store chain’s experience serves as an example of how businesses can benefit from experimenting with new marketing methods to increase their ROAS.

Background

The health product store chain had been struggling to increase their return on ad spend (ROAS) for several months. They had tried various methods to improve their sales, but nothing seemed to work.

The company decided to focus on their upsale display method on their e-commerce website. They wanted to find a way to increase the number of customers who added additional items to their cart during the checkout process.

After analyzing their website data, they discovered that their current upsale display method was not effective. The method they were using was a pop-up window that appeared after the customer had added an item to their cart. The pop-up displayed a few recommended products that the customer might be interested in.

The company realized that this method was not very effective because the pop-up window was often ignored or closed by the customer. They needed to find a new way to display their recommended products that would be more effective.

The company decided to test a new method of displaying their recommended products. They decided to display the recommended products directly on the checkout page, below the items in the customer’s cart. This way, the customer would see the recommended products before they completed their purchase.

The company ran an A/B test to compare the effectiveness of the new method with the old method. The results were impressive – the new method increased the ROAS by 2 times compared to the old method. The company was thrilled with the results and decided to implement the new upsale display method on their website permanently.

Methodology

The health product store chain conducted an A/B test to measure the effectiveness of the new upsell display method. The test was conducted on the e-commerce website, and the sample size was 10% of the total website traffic. The control group was shown the original upsell display method, while the test group was shown the new upsell display method.

The new upsell display method was designed to be less intrusive and more personalized. It displayed only relevant items based on the customer’s browsing history and cart contents. It also included a clear call-to-action button, making it easier for customers to add items to their cart.

The test was conducted for two weeks, and the results were measured using the Return on Ad Spend (ROAS) metric. The ROAS of the test group was compared to the ROAS of the control group. The results showed that the test group had a 2x increase in ROAS compared to the control group.

The health product store chain also collected feedback from customers who were part of the test group. The feedback was overwhelmingly positive, with customers appreciating the personalized and non-intrusive upsell display method.

Overall, the A/B test showed that the new upsell display method was effective in increasing ROAS and improving the customer experience. The health product store chain decided to implement the new upsell display method on the entire e-commerce website, resulting in a significant increase in sales and customer satisfaction.

Results

After implementing the new upsale display method on the ecom website of the health product store chain, the results were impressive. The ROAS (Return on Ad Spend) increased by 2 times, which was a significant improvement from the previous method. The change in the upsale display method had a positive impact on the conversion rate and average order value.

The new upsale display method was designed to offer customers a more personalized shopping experience. The method provided customers with product recommendations based on their browsing history and purchase behavior. The recommendations were displayed in a clear and concise manner, making it easier for customers to make informed decisions.

The new upsale display method also helped to increase the average order value. Customers were more likely to add additional products to their cart when they saw relevant recommendations. This resulted in an increase in revenue for the health product store chain.

In addition to the increase in ROAS and average order value, the new upsale display method also had a positive impact on customer satisfaction. Customers appreciated the personalized recommendations and found them to be helpful in making purchasing decisions.

Overall, the implementation of the new upsale display method was a success for the health product store chain. The positive results demonstrate the importance of providing customers with a personalized shopping experience and the impact it can have on the bottom line.

Conclusion

The upsale display method on the ecom website of the health product store chain was changed, resulting in a significant increase in ROAS by 2 times. The change was implemented after careful analysis of customer behavior and preferences. The new method proved to be more effective in engaging customers and increasing their average order value.

The use of clear and concise language in the upsale display was a key factor in the success of the new method. The display was designed to be visually appealing, easy to understand, and non-intrusive. Customers were given the option to decline the offer without feeling pressured or overwhelmed.

The success of the new method was also due to the use of data-driven insights. The store chain used customer data to identify the most popular products and the most effective upsale offers. This allowed them to tailor the upsale display to the specific needs and preferences of their customers.

Overall, the change in the upsale display method was a well-planned and executed strategy that resulted in a significant increase in ROAS. The success of this strategy can be attributed to the use of clear and concise language, non-intrusive design, and data-driven insights. The health product store chain can continue to use these strategies to improve customer engagement and increase revenue.